Founder and Chair of the Institute for Market Transformation (IMT), David Goldstein, said in a recent blog posting that energy efficiency is invisible and should be promoted by conveying its benefits.
According to Goldstein, its invisibility is a challenge because it relegates energy efficiency to a lower priority than certain other resources, which are often more costly and less green. Consequently, energy efficiency does not make the top-three-priorities lists that often guide critical policy decisions, and tens of trillions of dollars of potential efficiency benefits are lost.
Goldstein adds that while energy efficiency is the single most powerful tool at our disposal for combating global climate change and recovering from the recession, achieving results requires changes in public policy. Effecting such changes, however, depends on making the benefits of energy efficiency more relatable from a consumer's perspective.
One way the National Fenestration Rating Council (NFRC) conveys the benefits of energy efficiency is by informing consumers how the values found on its energy performance rating label may impact the overall energy efficiency of their homes. With fact sheets available in 83 retail locations around the country, NFRC educates consumers at the point of purchase.