The National Fenestration Rating Council (NFRC) is pleased to offer retailers a unique opportunity to educate consumers and sell more products.
works diligently to create stronger relationships with its many
stakeholders. One of its primary initiatives is developing educational
and marketing efforts that empower consumers. One such initiative is
NFRC’s Retailer Program.
program provides retailers with free fact sheets that explain how to
understand the NFRC label. They are designed to educate consumers at the
point-of-purchase, empowering them to make the best purchasing decision
for themselves – on the spot.
consumers are overwhelmed by the vast number of product choices and the
bold claims manufacturers make about how their windows perform. They
want and need a credible method for accurately comparing the energy
performance of different fenestration products and making purchasing
decisions. NFRC’s Retailer Program is the solution.
What’s in it for me?
is seeking assistance from its members in placing these fact sheets in
various retail locations. As suppliers, you already have relationships
in place and clout with your contacts. Asking them to carry the Retailer
Program fact sheets along with your products will help educate
consumers, spread the word about the importance of third-party
certification, and help you sell more fenestration products. Best of all
there is no cost whatsoever to you or the retailer.
Think about your Customers’ Perspective
customers are facing the prospect of parting with their hard-earned
money and they are asking themselves questions: “How do I know if I’m
making the right choice?” “Will these windows really perform as
advertised?” “What do the numbers on the NFRC label mean?”
providing you with the information you need to answer these questions,
NFRC’s Retailer Program fact sheets also enable you to build trust,
develop rapport, and earn the confidence of your customers.
already have more than 20 retailers across the country participating in
this program and reporting good results. Please contact NFRC’s
Communications and Marketing Manager, Tom Herron, at 240-821-9505 to learn more about this unique opportunity and to get involved.